Just remember WWBRD.
What would Bonnie Raitt do? Give people something to talk about. That’s it. Media has always been social when the message is compelling. If the message is not relevant or interesting then no one cares. Some things never change.
If you’re under 30 then you may not know who Bonnie Raitt is. When I threw this idea around my younger peers, they looked at me like I had horns on my head.
Any ideas for a younger, more hip way to remember this rule? I’m sticking with WWBRD.