A recent blog by Jonah Bloom with Advertising Age issued the Top 10 Media and Marketing Books of All Time http://adage.com/bookstore/post?article_id=134945
It's worth sharing to see which ones made your lists over the years. What's the best marketing book you've read not on the list? Which book do you have countless pages turned and sticky notes attached?
1."POSITIONING: THE BATTLE FOR YOUR MIND"
Al Ries and Jack Trout
2."OGILVY ON ADVERTISING"
3."THE 22 IMMUTABLE LAWS OF BRANDING"
Al Ries and Laura Ries
5."HEY, WHIPPLE. SQUEEZE THIS: A GUIDE TO CREATING GREAT ADVERTISING"
6."WHERE THE SUCKERS MOON: THE LIFE AND DEATH OF AN ADVERTISING CAMPAIGN"
7."GOOD TO GREAT: WHY SOME COMPANIES MAKE THE LEAP AND OTHERS DON'T"
8."THE BOOK OF GOSSAGE"
Howard Luck Gossage, Jeff Goodby and Bruce Bendinger
9."INFLUENCE: THE PSYCHOLOGY OF PERSUASION"
Robert B. Cialdini
10."BLINK: THE POWER OF THINKING WITHOUT THINKING"