Fans Rule! Just ask Coca-Cola.

Last week I posted an entry about the power in being fancentric in your marketing. Did you know Coca-Cola has the second most popular page on Facebook (#1 is President Obama)? Here's the kicker, Coca-Cola didn't create the popular FB group, a fan did. Advertising Age recently published this fantastic story -

I also failed to mention a very popular book written about turning customers into fans called Raving Fans: A Revolutionary Approach to Customer Service written by Ken Blanchard and Sheldon Bowles.

No comments:

Post a Comment