Last week I posted an entry about the power in being fancentric in your marketing. Did you know Coca-Cola has the second most popular page on Facebook (#1 is President Obama)? Here's the kicker, Coca-Cola didn't create the popular FB group, a fan did. Advertising Age recently published this fantastic story - http://adage.com/digital/article?article_id=135238.
I also failed to mention a very popular book written about turning customers into fans called Raving Fans: A Revolutionary Approach to Customer Service written by Ken Blanchard and Sheldon Bowles.