Last week I posted an entry about the power in being fancentric in your marketing. Did you know Coca-Cola has the second most popular page on Facebook (#1 is President Obama)? Here's the kicker, Coca-Cola didn't create the popular FB group, a fan did. Advertising Age recently published this fantastic story - http://adage.com/digital/article?article_id=135238.
I also failed to mention a very popular book written about turning customers into fans called Raving Fans: A Revolutionary Approach to Customer Service written by Ken Blanchard and Sheldon Bowles.
About Me
- Steve
- Steve Chandler is a marketing and brand strategist. After a career at traditional ad shops, he went digital working at Paramore|Redd Online Marketing. Steve’s tenure as President at one of the nation’s leading community branding firms, has given him the opportunity to speak and teach on the subject of destination branding best-practices to communities across the nation.
Subscribe To
Posts
Comments
No comments:
Post a Comment