Which marketing book keeps you coming back?

A recent blog by Jonah Bloom with Advertising Age issued the Top 10 Media and Marketing Books of All Time http://adage.com/bookstore/post?article_id=134945



It's worth sharing to see which ones made your lists over the years. What's the best marketing book you've read not on the list? Which book do you have countless pages turned and sticky notes attached?


1."POSITIONING: THE BATTLE FOR YOUR MIND"
Al Ries and Jack Trout


2."OGILVY ON ADVERTISING"
David Ogilvy


3."THE 22 IMMUTABLE LAWS OF BRANDING"
Al Ries and Laura Ries


4."E"
Matt Beaumont


5."HEY, WHIPPLE. SQUEEZE THIS: A GUIDE TO CREATING GREAT ADVERTISING"
Luke Sullivan


6."WHERE THE SUCKERS MOON: THE LIFE AND DEATH OF AN ADVERTISING CAMPAIGN"
Randall Rothenberg


7."GOOD TO GREAT: WHY SOME COMPANIES MAKE THE LEAP AND OTHERS DON'T"
Jim Collins


8."THE BOOK OF GOSSAGE"
Howard Luck Gossage, Jeff Goodby and Bruce Bendinger


9."INFLUENCE: THE PSYCHOLOGY OF PERSUASION"
Robert B. Cialdini


10."BLINK: THE POWER OF THINKING WITHOUT THINKING"
Malcom Gladwell