Dear FourSquare -
We don't need more geo-based status updates. "I'm at Ray's Rib Shack (Ocean Drive North, Florida). http://4sq.com/ccrZRa".
What we want is to be rewarded. Rewarded for being frequent customers to any given place. You can do this. You have the technology.
But there's one problem. The local businesses don't know about you. More and more consumers are learning about you, but I'm afraid many of them may give up on you if more local businesses don't start getting in on the game.
If they only knew. They could use your ability to recognize customers. They could use you to serve up coupons for, dare I say, the MAYOR and the countless number of people on a quest to oust that frequent purveyor of services! Holy loyalty programs. What if the restaurant across the street actually knew that everyone from our office has connected to their FourSquare location? He could serve us coupons to eat there one more day of the week than we already do. He could offer us happy hour specials only available for FourSquare members. We'd become like family. We'd be there every day and sing songs over pints about how much we love that establishment. Ha! An insider track to receiving good deals. I'm so sneaky and clever. We'll probably be offered shares of the business. Perhaps I'll change the name of the place to Steve's Place.
But no. This is not happening. Everywhere I go I check in with FourSquare just in case they want to know me. But they can't because they don't know you. Please tell them who you are so the many local businesses can begin to know us - their customers.
I've just unlocked the "I've got nothing to do with my FourSquare check-ins Badge".
Twitter - @sschandler